Bolder colors, extreme wear resistance and enhanced sun protection – today’s consumers demand more than ever from color cosmetics. This creates new challenges for formulators and manufacturers seeking to enhance the look, feel and performance of foundations, mascara, lipstick and other cosmetic products that engage the senses. As a result, Ashland Specialty Ingredients, a commercial unit of Ashland Inc, is launching the new “Color Essentials” technology and formulation-development program...